Welcome to BASIC Coaching!
Transform your staff using the BASIC Coaching Method
- A method that's proven.
- An approach that's affordable.
- Support all your staff to build capacity and bring a positive approach to improving teaching and leadership.
Three proven benefits to a coaching approach
Retain and improve your staff
- BASIC coaching will improve relationships across the school, helping to retain staff for longer periods
- Introducing coaching across your school will help early career teachers to become middle leaders more quickly and successfully
Create a shared language around coaching
- Using the BASIC Method of coaching and feedback will help to develop language around conflict and challenge that won't scare staff and parents and allow you to resolve difficulties more quickly
- Using BASIC coaching will create a shorthand for both culture and climate and help schools to improve as an organisation through more effective leader communication
- A coaching mindset will help schools to improve at pace and manage the challenge of change
Equip all staff to manage the challenges of teaching
- As schools engage with more of young people's lives, BASIC coaching will help staff to communicate more effectively in these more challenging areas
- BASIC Coaching helps staff to develop a wider range of dynamic skills to meet the higher expectations of the profession
- BASIC Coaching is and affordable way to help all staff to support students and parents to become better and to be more effective at improving the school
Andy Buck has taken what can sometimes feel like a very complex and overwhelming topic and created a concise and powerful method for coaching.
Mandy Coalter, Founder, Talent Architects
With our book and workbook we have synthesised the very best research and thinking into coaching into a simple coaching Method.
If you are a senior leader in any organisation, join our growing BASIC Coaching Network and access free peer coaching.
We now have three options for flexible online training and qualification in the BASIC Coaching Method.
Access a range of free resources, including podcasts, posters and academic reviews of the BASIC Coaching Method.
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So what exactly is the BASIC Coaching Method?
Here are the four key elements that unleash the power of every conversation...
The BASIC Steps
Our unique coaching approach follows these steps and is all about asking the right questions
Background What’s on your mind? What is the real challenge here? What’s working well?
Aim What do you want? What’s the timescale? What will be the benefit?
Strategy What are your options? And what else? Which will work best?
Implementation What are your first steps? When will you taken them? What tactics may be needed?
Commitment Will you do this? What could stop you? What can you do about this?
The BASIC Qualities
The four most powerful 'ways of being' that make you great to talk with
Build Trust Underpins all effective conversations
Remain Curious Avoiding judgement means colleagues are more open to reflection, learning and change
Show Empathy Builds relationship and connection which is at the heart of engagement and a positive climate
Stay Positive Keeps a focus on what's posible and builds optimism and motivation to keep improving
The BASIC Habits
Four simple yet powerful conversational habits
Ask First Stops you jumping in with solutions before giving colleagues the opportunity to devise their own way forward first
Frame Well Enables you to ask questions in a way that gets colleagues thinking hard and positively
Listen Hard Show you are listening, create empathy and hear what's not being said
Play Back Builds rapport, enables you to check for understanding and prompts more thinking
BASIC Feedback
A great way to give feedback that leads to focused areas for improvement and a clear way forward
Make Connection With the person so they are open to reflection and learning and with the right goals to make them more effective
Feed Forward To create precise, achievable and positive ways forward for colleagues
About Andy Buck
Author, speaker, former headteacher and director at National College, now the CEO of Leadership Matters, creator of the BASIC coaching model and founder of Cadogan Press and The StARTed Foundation. He is also chair of trustees at the L.E.A.D Academy Trust.
A geography teacher by trade, Andy went on to become a headteacher for thirteen years at two schools in east London. In his second headship, his school was judged outstanding and he was designated a National Leader of Education. In 2009, he was appointed as a director at the National College for School Leadership and in 2012 was made Managing Director at one of the largest academy groups in the UK.
Andy has subsequently founded Leadership Matters which aims to improve the educational outcomes for pupils by supporting great leadership development. He has written seven books on leadership and coaching, including the best-selling ‘Leadership Matters’.
In 2018, Andy was invited to become a Founding Fellow of the College of Teaching and in 2019 established The StARTed Foundation, which aims to support young talent in the performing arts. More recently he has set up a small independent publishing company, Cadogan Press.
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Don't take our word for it...

“Andy Buck has taken what can sometimes feel like a very complex and overwhelming topic and created a concise and powerful method for coaching.”
Mandy Coalter
Founder | Talent Architects

"If you want to bring out the best in others, you need look no further than the BASIC coaching method."
David Cobb
CEO | Oceanova Group

"Every school and college leader, executive, manager or parent will learn something helpful and positive from the tips, tools and the structured approach that the BASIC method provides."
Mike Buchanan
CEO | Positively Leading

"Some people just get it. They are able to explain the heart of a situation and unravel the mystery. Andy Buck gets it! I have been formally coaching for over a decade. I read this book and realised that there is more to learn and my practice is about to change."
Diana Osagie
Director | Courageous Leadership